Relationship marketing and tax compliance level

Authors

  • Ifeanyi Harold Aliku Department of Marketing and Entrepreneurship, Faculty of Management Sciences, Delta State University, Nigeria
  • Ogor Morka Department of Management, Faculty of Management Sciences, Delta State University, Nigeria

DOI:

https://doi.org/10.58934/jgss.v3i10.36

Keywords:

Relationship Marketing, Tax Compliance, Marketing Strategies, Marketing Influence, Marketing Communication, Marketing Commitment

Abstract

This study while focusing on revenue context rather than financial looked at relationship marketing and tax compliance in Delta state organizations. Trust commitment communication and empathy were the variables used to measure the influence of relationship marketing on revenue generation. The study an extant literature review and qualitative adopted a mixed research method. The findings revealed a significant relationship between the independent variables and dependent variables.  The study consequently recommended after the reviews that the sub-variables should be sustained to enhance revenue generation and organizational effectiveness.

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Published

2022-06-01

How to Cite

Aliku, I. H., & Morka, O. . (2022). Relationship marketing and tax compliance level. Journal of Global Social Sciences, 3(10), 119–140. https://doi.org/10.58934/jgss.v3i10.36

Issue

Vol. 3 No. 10 (2022): June 2022

Section

Articles