Recycling sustainability on organizational performance of publishing firms: a survey-based approach

Abstract

This is an empirical study focusing on the impact of recycling sustainability on Nigeria's performance. To achieve the goals of this study, samples from 10 publishers in four major cities in Delta were taken. These cities include Asaba, Warri, Sapele and Obara. Given that Nigeria is a regional publishing centre in West Africa and newspaper publications are sold throughout the region, Nigeria's educational book publishers also dominate the regional market. The industry accounts for about 10% of GDP and is one of the fastest-growing companies in the manufacturing industry. Unfortunately, Nigeria does not produce most of the raw materials for the release. All paper materials used in Nigeria are imported, reducing the reliability of sources and increasing costs. In addition, the Nigerian publishing industry faces a high percentage of waste and returns. This study focused on the impact of recycling sustainability adoption as a possible solution to lower raw material costs, higher costs and higher response rates. We used a stratified random sampling approach and a descriptive study design. The survey was distributed as a data collection tool, which was pre-tested and informed about the design and layout of the survey before the final test began. To test the hypothesis, we conducted data analysis and expressed results and recommendations for solving the research agenda. The results show that if recycling sustainability is adopted and implemented in Nigeria, it will have a positive and significant impact on organizational performance.