How do government orders affect the media agenda? On the example of tengrinews.kz and nur.kz

Abstract

 Agenda setting is an index of how the media prioritizes the topics and how it wants to influence the significance to the themes of public agenda. It also has the factors affecting the agenda: type of issue, type of medium and type of coverage and those are directly correlated with demographics, psychographics and behavior. Consequently, the public agenda changes towards the concern. Despite its importance of revealing the crucial aspects, some of the channels might be affected by different influencers and events. The problem is that if one media channel covers only the negative aspects happening, others are supporting and fading the actual problems. Thus, it obviously could be seen that the second category linearly depends on government orders while setting the news agenda. Here, we have identified some critical issues and decided to focus on case study. During this unbiased application, we have classified two media channels as the objects of research: Nur.kz and Tengrinews. It helped us to indicate that the agenda setting is not only depending on what the public demands and needs to know, but on tenders, benefits for the third parties, posting paid content and also could be stirred by government offers.