Use of new media in promoting delta state skills training and entrepreneurship programme among youths: an evaluation

Abstract

This study examined the extent new media usage have promoted the success of the Delta State Skills Training and Entrepreneurship Programme. The study specifically examines how the use of new media has impacted on both the campaign for and delivery of the Delta State Skills Training and Entrepreneurship Programme. The study was able to look at the use of new media in relations to the development process of the beneficiaries who were primarily youths, whether and how new media usage influenced their willingness to participate in the programmes and the successful contributions new media usage had on the Delta State Skills Training and Entrepreneurship Programmes campaign. This study adopted the cross-sectional research design. The study designed, distributed and retrieved information using the online survey monkey platform from the 361 respondents determined from the targeted population of 6,074, using the Stat Trek random number generator with the assistance of Graph pad Table of Random Selection. Information collected were analyzed the inferential statistics such as the simple regression analysis to test hypothesis 1 to 4. Findings from the study discovered that the awareness and campaign on the Delta State Skills Training and Entrepreneurship programme were majorly done using the “word of mouth” with little to the new media form of communication and the new media is significantly not useful in measuring the success of the Delta State Skills Training and Entrepreneurship Programme. The study concluded stating that awareness should be created on the use of existing new media platforms developed for the aim of the programme in order to ensure the programme sustainability.