Important of knowledge management capacity on the competitive advantage of advertising companies in Sulaymaniyah

Abstract

Knowledge management plays a crucial role in the long-term success of the companies. Therefore, this thesis pursues to delve into the relationship between Knowledge Management Capability (KMC) and the competitive benefit of corporations in Sulaymaniyah. Additionally, the study will investigate the role of management support in facilitating this connection. To achieve these objectives, a survey questionnaire will be developed based on existing research. Data will be collected from at least 250 advertising companies. This data will then be analysed using correlation and regression techniques. The research seeks to provide valuable insights into how KMC influences competitive advantage. Furthermore, it aims to offer recommendations for improving organizational performance and strategic management support. By uncovering these insights, this study endeavors to assist companies in Sulaymaniyah's advertising industry in achieving sustainable success.