Adopting strategic diversification measures and organizational performance in manufacturing concerns: an empirical overview

Authors

  • Jonah Ojiru Department of Business Administration, Delta State University, Abraka.

DOI:

https://doi.org/10.58934/jgeb.v4i13.144

Keywords:

Strategic Diversification, Organizational Performance, Manufacturing, Business Performance, Product, Geographical

Abstract

The study was on strategic diversification measures and organizational performance. Two research questions were raised to guide the study. The study was anchored on the cost transaction theory. Also, a sample size of 217 was determined using the right statistical formula. Findings revealed a positive relationship between product and geographical diversification on performance. Recommendations and conclusions were drawn along that line.

Downloads

Published

2023-01-04

How to Cite

Ojiru, J. . (2023). Adopting strategic diversification measures and organizational performance in manufacturing concerns: an empirical overview. Journal of Global Economics and Business, 4(13), 111–137. https://doi.org/10.58934/jgeb.v4i13.144

Issue

Vol. 4 No. 13 (2023): April 2023

Section

Articles